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Independent Practice

My Story

Thirty years in design + marketing teaches you a few things. What works, what's noise, and when an industry is about to get flipped upside down.

I've built brands, led campaigns, and created content across non-profit, corporate, B2B, and B2C—from early-stage startups to established enterprises. My work lives at the intersection of creative design and strategic marketing: making things that not only look right but also actually move the needle.

Right now I'm co-founding Agency Focus — a consultancy and media brand for founder-led agencies navigating AI disruption, broken pricing models, and teams that no longer fit the work they're doing. I lead all marketing, design, and content: the newsletter, the podcast, the distribution, and the brand.

I also spent years as a podcast producer, editor, and co-host—including the long-running daily shows The eCommerce Minute and In The Ring from SUMO Heavy. That's where I learned how to build audiences, not just content.

Skills: Content Strategy | Brand Building | Creative Direction | Podcast Production | Social Media | B2B Marketing | AI & Emerging Media | Audience Development | Analytics

Our Foundation

Senior Experience. Direct Impact.

Our Commitments

Disciplined Process. Clear Results.

Systematic Clarity

Focused Execution

Direct Access

Every project begins with rigorous documentation, ensuring a transparent and traceable design process from concept to final artifact.

Lean workflows and direct communication streamline project timelines, delivering precise results efficiently without compromise.

Clients work directly with the principal designer, fostering deep collaboration and ensuring immediate alignment with project goals.

Ready to discuss your next project?

Send a brief or schedule a call to explore collaboration and credentials.